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Gwyneth Paltrow backs weed drink made by guy she used to babysit | Cannabis Business Executive – Cannabis and Marijuana industry news

So you’ve got a pot startup and Gwyneth Paltrow used to be your babysitter. Super cute! Now show her the money. Last month, Cann — a sparkling, cannabis-laced beverage that gets you high — raised $27 million from investors as marijuana legalization rolls out in states across the US. That was after it nabbed the…
The post Gwyneth Paltrow backs weed drink made by guy she used to babysit appeared first on Cannabis Business Executive – Cannabis and Marijuana industry news.

So you’ve got a pot startup and Gwyneth Paltrow used to be your babysitter. Super cute! Now show her the money.

Last month, Cann — a sparkling, cannabis-laced beverage that gets you high — raised $27 million from investors as marijuana legalization rolls out in states across the US. That was after it nabbed the “Royal Tenenbaums” actress as an investor in an earlier seed round.

Nevertheless, winning over Paltrow wasn’t quick or easy, according to Cann co-founder Luke Anderson. In February 2020, he says he scored a meeting with the Hollywood star-turned-wellness impresaria to pitch the THC- and CBD-laced beverage, which had debuted months earlier in 2019.

Anderson, a former Bain & Co. consultant, had hoped to add the Goop founder as the “crown jewel” to his growing roster of celebrity investors, which at the time included Ruby Rose of “Orange is the new Black,” comedian Rebel Wilson, Glee actor Darren Criss and former NBA star Baron Davis.

“Oh my God, you’re that kid I used to babysit a lot!” Paltrow said, according to Anderson, who had jogged her memory and surprised her about their early bond when she was 16 and and he was 2, both of them living on East 92nd Street in Manhattan. [Read More @ NY Post]

The post Gwyneth Paltrow backs weed drink made by guy she used to babysit appeared first on Cannabis Business Executive – Cannabis and Marijuana industry news.

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